May 2009
37 posts
A True Giver
Lirra (showing a pic on her iPhone): Look how cool Patrick’s truck looks! We dirtied the back flap of his truck and I wrote on it!
Teddy: Cool!
Lirra: Can we do yours??
Teddy: I just washed it…
Lirra: You are SOOOO helpful
Teddy: I donated my tripod!
Lirra: Oh right, that obviously absolves you from any further efforts
Teddy: No, I mean, you can write on it if you want…
...
Hey, we're on TV! →
New England Cable News features VIA’s “This Campaign Cost Nothing” pro bono guerilla community advertising campaign for The Salvation Army.
NECN reaches over 4 million homes.
Very cool.
www.salvationarmydonate.org →
Check out the campaign microsite.
Please.
It now has new photos of many of the guerrilla creative placements & the TV spot.
It makes us really happy.
HEY, we're on the radio! →
Check us out on Maine Public Broadcasting Network.
Campaign art director, VIA’s Chris Avantaggio takes MPBN’s Josie Huang on a tour of the guerilla creative placements around town.
Our client, Craig Evans, director of development, The Salvation Army of Northern New England gives a great interview.
You’ll hear from Brian Latham at Addo Novo, home to the now semi-famous...
TV Attire
Rob: Oh, can you remind Greg that NECN’s coming tomorrow?
Lirra: Sure…
Rob: Like, make sure he’s wearing something that he’s ok with being on TV in.
Lirra: Ha, like not sweatpants?
Rob: Yes.
Lirra’s text to Greg: “Hey! Just wanted to remind you that NECN’s in house tomorrow, so if you want to avoid giving bobbyg a coronary don’t wear sweatpants...
Volunteerism
Lirra: Where’s your altruism? What have you done?
Teddy: Umm…I donated my tripod for the TV shoot.
Lirra: (look of incredulity) Oh come on! Where’s your altruism?
WatchOur baby. Conceived, produced, shot, edited and sent to stations all within one week.
Filmed by Tim Johnston (Portland filmmaker)
Music rights donated by local artist Cerf-Volantes.
Window space donated by Cunningham Books, Longfellow Square, Portland.
Air time donated by Time Warner, WMTW 8 & WCSH 6.
We now believe in miracles.
"This Ad Campaign Cost Nothing" - Check out this... →
“Free ad space helps us free even more people from addiction.”
