May 2009
37 posts
May 20th
3 notes
A True Giver
Lirra (showing a pic on her iPhone): Look how cool Patrick’s truck looks! We dirtied the back flap of his truck and I wrote on it! Teddy: Cool! Lirra: Can we do yours?? Teddy: I just washed it… Lirra: You are SOOOO helpful Teddy: I donated my tripod! Lirra: Oh right, that obviously absolves you from any further efforts Teddy: No, I mean, you can write on it if you want… ...
May 20th
May 19th
May 19th
1 note
May 17th
Hey, we're on TV! →
New England Cable News features VIA’s “This Campaign Cost Nothing” pro bono guerilla community advertising campaign for The Salvation Army. NECN reaches over 4 million homes. Very cool.
May 17th
2 notes
www.salvationarmydonate.org →
Check out the campaign microsite. Please. It now has new photos of many of the guerrilla creative placements & the TV spot. It makes us really happy.
May 16th
2 notes
May 16th
1 note
HEY, we're on the radio!  →
Check us out on Maine Public Broadcasting Network. Campaign art director, VIA’s Chris Avantaggio takes MPBN’s Josie Huang on a tour of the guerilla creative placements around town. Our client, Craig Evans, director of development, The Salvation Army of Northern New England gives a great interview. You’ll hear from Brian Latham at Addo Novo, home to the now semi-famous...
May 16th
2 notes
May 16th
1 note
May 15th
May 15th
2 notes
May 14th
May 14th
3 notes
May 14th
TV Attire
Rob: Oh, can you remind Greg that NECN’s coming tomorrow? Lirra: Sure… Rob: Like, make sure he’s wearing something that he’s ok with being on TV in. Lirra: Ha, like not sweatpants? Rob: Yes. Lirra’s text to Greg: “Hey! Just wanted to remind you that NECN’s in house tomorrow, so if you want to avoid giving bobbyg a coronary don’t wear sweatpants...
May 13th
May 13th
1 note
May 13th
3 notes
May 13th
2 notes
Volunteerism
Lirra: Where’s your altruism? What have you done? Teddy: Umm…I donated my tripod for the TV shoot. Lirra: (look of incredulity) Oh come on! Where’s your altruism?
May 13th
May 13th
2 notes
WatchWatch
Our baby. Conceived, produced, shot, edited and sent to stations all within one week. Filmed by Tim Johnston (Portland filmmaker) Music rights donated by local artist Cerf-Volantes. Window space donated by Cunningham Books, Longfellow Square, Portland. Air time donated by Time Warner, WMTW 8 & WCSH 6. We now believe in miracles.
May 13th
2 notes
May 13th
May 13th
May 12th
1 note
May 12th
1 note
May 12th
11 notes
May 11th
2 notes
May 11th
3 notes
May 11th
May 11th
2 notes
"This Ad Campaign Cost Nothing" - Check out this... →
May 11th
2 notes
May 7th
1 note
“Free ad space helps us free even more people from addiction.”
May 7th
1 note
May 7th
May 7th
May 7th